Thanks to the power of technology, people around the world now spend a lot of time on social media. And because of this, a lot of businesses take advantage of it by doing social media marketing to make their brand stand out. Effective media content can be a game-changer for small businesses. It helps drive traffic to your website, helps reduce marketing costs, and develops your branding.
Today’s blog will provide you with some tips that could help you stand out despite having countless competitors on social media channels.
- Brand Voice
One way to make your brand stand out is by creating your brand voice. Although it takes a lot of processes, it will help attract the right followers to your business. Don’t try too hard and just be yourself. With the right delivery of brand messaging, you can effectively convey the idea of your product to the public.
Digital marketing includes creating a social media account, making a blog post, creating videos, and attracting followers. But in order for your products to have an impact on your customers, you’ll have to prepare a brand positioning and a social media marketing plan. It means that if they thought of an item, your brand name should pop up in their mind.
A sample of this is when you are thinking of buying a new pair of shoes, the brand that would come into mind are Nike, Adidas, Puma, and other known brands.
- Select a Theme
If you choose Instagram or Facebook as one of your main social media profiles for business marketing, one way to boost your presence is by choosing a theme color and filter. Your posts should consistently include the color and filter you chose as it will help build brand identity or visual identity. You can also consider this as your branding strategy.
- Keep It Real
Media branding not only focuses on your products. The easiest social media marketing strategy you could do is that the more authentic your personality is as a business owner, the more you’ll attract customers. But make sure to always stay professional. Also, be transparent about your business, share your behind-the-scenes footage, how the products are made, or the customer’s experience with you.
- Choose Your Audience
Branding in social media is more than just creating content and building brand awareness to get customers. You can’t just present your products and services to everyone and expect them to buy them immediately. You’ll have to understand what your audience would like or want and how it’ll benefit them.
Aside from their needs and interests, you should also search for things such as:
- Their location
- Their age
- Will your product solve their problem?
- Will your product satisfy them?
- Is it affordable enough for everyone?
Researching the audience you want to attract will allow you to create a better strategy and connect with possible customers more quickly than your competitors. Also, engaging in a competitive analysis against competitors will give you an idea of what type of branding to prepare, as well as what types of content can attract more customers and followers.
- Be Consistent
Even if you have your brand identity built, created great social media content, and garnered the target audience, your small business won’t thrive if you are not consistent. Like most people say, “hard work pays off”, do less than that then you’ll find yourself losing several followers.
- Create Videos
Your business’s content should not only consist of pictures, you should also post short videos about your business and products. This will make it easier for your people to know about them. However, make the video unique and straight to the point to make the viewer stay and finish the video.
- Build Relationships
To build your brand, you’ll also have to build relationships. This is the same as having great customer service, you should be approachable, quick to answer questions and inquiries, provide honest feedback, provide tutorials, and share user-generated content.
Social media networks are a great place to start a small business. You can easily connect with your friends and family and ask them to spread the word about your page and products. Branding strategy begins with friends and family sharing your social media marketing page, and from there, it’ll be up to you how you can gain more followers and customers.