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SEO Beyond Google: Optimizing for Alternative Search Engines and Platforms
“Google it” is an everyday phrase now. It’s everybody’s run to when they want an answer to trivia questions like “What’s the original full name of Los Angeles?” There are, however, other browsers where you can get the answer. Although it’s the industry leader, Nevada search engine optimization isn’t always about Google.
Other avenues for finding information exist, each with a user base and a ranking system. Businesses who want to increase their visibility should optimize for these alternatives. Let’s talk about non-traditional search engines and how we can use them to improve being found on the web.
1. Bing – The Underrated Powerhouse
With about 6-7% of the global search market, surely nothing like Google, Bing is still the second biggest search engine. Bing not only has its search results, but it also powers Yahoo and other search engines. With it, one widens its audience base to reach those that Google can’t.
Tips for Bing SEO:
- Leverage multimedia content: Bing emphasizes high-quality images and relevant video content.
- Bing factors social media activity like posts and shares on FB and X into its ranking algorithm.
- Employ schema markup that classifies content based on structured data.
2. DuckDuckGo – Privacy First
DuckDuckGo is growing in popularity with users who are wary of data tracking. It doesn’t profile users or track search histories, so the platform appeals to privacy-conscious users. With its more than 100 million searches daily, DuckDuckGo is a valuable resource.
Tips for DuckDuckGo SEO:
- Pay attention to quality backlinks. DuckDuckGo improves ranking with them.
- User satisfaction is key. You must have fast load times, a responsive design, and simple navigation.
- Yelp and Apple Maps are sources used by DuckDuckGo for its local search. Update your listing.
3. YouTube – Second Largest
SEO marketing in Nevada warns that many people tend to ignore the fact that YouTube is the second-largest search engine globally. It has billions of daily queries and is an essential platform for videos. It’s owned by Google.
Tips for YouTube SEO:
- Use relevant keywords in titles, descriptions, and tags.
- Entice viewers to interact. Likes, comments, and shares are prioritized by YouTube’s algorithm.
- Make eye-catching thumbnails that can increase your click-through rate.
4. Amazon – E-Commerce Search Engine
It’s important for companies selling physical products to optimize for Amazon. As the largest eCommerce search engine with a strong emphasis on conversions, Amazon’s A9 algorithm operates differently from traditional search engines.
Tips for Amazon SEO:
- Prioritize product titles. Include brand name, primary keywords, and key product features in them.
- Promote reviews. Many positive comments on a product increase the rank in searches.
- Ensure your bullet points are informative, easy to read, and contain keywords.
5. Yahoo! – Still in the Game
Yahoo’s popularity may have waned, but it’s still significant in certain areas and demographics. Since this is a Bing-powered search engine, Bing optimization tips also apply. Nonetheless, Yahoo’s media and news attract a devoted following, particularly with senior citizens.
Tips for Yahoo! SEO:
- Use the tips for Bing.
- Connect to Yahoo! Finance or News, as it still has a huge market.
Expertise for Best Results
A Nevada search engine optimization company reminds us that the internet is a vast playground with more than one recreational equipment. Beyond the more popular swing and slide, one should also focus on the other rides that others may prefer. With this description of reaching more web surfers, ask Technodream to help you out with non-Google users. Call us at 702-983-8828.