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SEO Demystified: A Beginner’s Guide to Search Engine Optimization

11 January 2024

SEO Demystified: A Beginner’s Guide to Search Engine Optimization

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search engine optimization

Search Engine Optimization in Nevada and other parts of the world is crucial, especially if you want more visibility for your business’s website on the internet. SEO’s definition is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. If you want your company’s website to be more visible on the internet, creating eye-catching and interesting content is the solution for your website to rank highly on search engine results.

A Beginner’s Guide to Search Engine Optimization

Here is a beginner’s guide to SEO if you are new to the industry.

What is SEO and Why is it Important?

Search Engine Optimization or SEO as mentioned above, is the process of affecting the visibility of your company’s website or a web page in a search engine’s unpaid results. When a lot of people are searching for things on the internet, that traffic can be extremely powerful for your business, not only because there is a lot of traffic but also because there is a lot of very specific, high-intent traffic.

SEO is important to a business because when people are searching for anything, there is also a big possibility that they will search for something related to your business, so your website will be visible in their search engine results. Moreover, your target customers may also be searching for all kinds of things that are closely related to your business. This will then be an opportunity for you to connect with these people and become a resource for them.

The Basics of Search Engine Optimization

As a beginner, the next thing you need to know about SEO is its basics. Do you know Maslow’s hierarchy of needs? If yes, then you should know that this is a theory of psychology that prioritizes the most fundamental human needs. The theory states that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. One good example of this is that love doesn’t matter if you don’t have food

In the field of SEO, the founder, Rand Fishkin, also made a similar pyramid to explain how people should go about SEO. This pyramid is affectionately dubbed “Mozlow’s hierarchy of SEO needs.”. For successful SEO marketing in Nevada, the foundation of SEO begins with ensuring crawl accessibility and moves up here.

Search Engine Optimization

Here are the seven steps a beginner can use for successful SEO:

1. The first step is to improve accessibility so engines can read your website.
2. Next, compelling content that answers the searcher’s query.
3. The third step is to optimize keywords to attract searchers and engines.
4. The fourth step is having a great user experience, including a fast load speed and compelling UX.
5. Next, share-worthy content that earns links, citations, and amplification.
6. As for the sixth step, the title, URL, and description should draw a high click-through rate (CTR) in the rankings.
7. Finally, snippet or schema markup stands out in SERPs.

Keyword Research

When you say keyword research, this is the process of discovering valuable search queries that your target customers type into search engines like Google to look for products, services, and information. Keyword research is important when making a website or web page for your business because if you publish a page on a topic that no one is searching for, then that article won’t receive any traffic from search engines.

In Conclusion

These are only some of the guides you should know as a beginner in SEO. When you are planning to create successful SEO marketing in Nevada for your business’s website or webpage, do not hesitate to ask for assistance and help from Technodream. Call us today at (702) 983-8828 or (702) 359-3320 to avail of our top-notch and reliable services.

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