Have you ever wondered what types of digital marketing there are? If you did, then I suggest you keep on reading.
Working while using the internet for years, we’ve seen how digital marketing grew and changed. Two decades ago, you’ll be called a fool for investing in digital marketing. But now, it’s the other way around.
So, what exactly is digital marketing? Digital marketing uses various marketing tactics and technologies to reach customers. As a form of online marketing, it allows small to medium-sized companies to build their brand identity and make considerable changes in the marketing industry.
What are the various types of digital marketing?
Taking the first step into digital marketing can be a little daunting. If you feel like a deer in headlights on the field, this blog is definitely for you. We’ve listed several types of digital marketing in hopes that through this, we can ease whatever confuses you.
- Content Marketing
Involves distributing and creating content like text, pictures, and multimedia that’ll interest your audience rather than just broadcasting paid advertisements. In business-to-consumer (B2C) marketing, the content contains social media posts, fun videos, and blog posts. As for business-to-business (B2B), it’ll contain reports, white papers, webinars, and educational videos.
- Search Engine Marketing
Search Engine Optimization (SEO) is about getting your website to appear at the top of a search engine like google. When someone searches for your brand, products and services, and other relevant words and phrases, your company will appear on google’s search engine results page. Keyword research is necessary to create SEO content.
- Mobile Marketing
Rather than creating advertisements for desktop users, you’ll have to create an ad that is best for mobile users. This includes in-app advertising, sending text messages, and using social messaging apps. This type of marketing campaign is essential if your target audience is teens who spend most of their time on their phones.
- Social Media Marketing
This strategy brings a whole new meaning to marketing. Unlike other digital marketing strategies, you’ll get to engage and interact with your customers through social media. Social media platforms you can use for marketing are Facebook, Instagram, Twitter, and Youtube.
- Email Marketing
Email may seem like one of the old kinds of digital marketing, but this marketing strategy is still one of the most effective digital marketing tools presently. Notably, e-commerce sites and retail brands are seeing a lot of success pushing seasonal promotions and discounts through emails.
- Display Advertising
Also known as banners, is a type of digital marketing that looks a lot like the traditional print ads you’d get in magazines. You can target specific publications that you know your audience reads.
- Influencer Marketing
This type of digital marketing involves partnering with influencers like celebrities, experts, authority figures, and other famous people. They promote your product to their audience on platforms like Instagram, Snapchat, or YouTube. If their loyal followers see the product their idol is endorsing, they will jump on their recommendation and purchase your products.
- Affiliate Marketing
Digital marketing means outsourcing to individuals or companies who will promote your products in return for a commission. The individual will advertise your product on their website. If the customer clicks through the link they provided and purchases the product, the promoter will automatically receive a commission for driving that sale.
- Video Marketing
You can promote your products through video content. It can either be an educational or entertaining video or a pre-recorded or streamed live video. In video marketing, you will create customized content for your digital channels.
- Audio Marketing
With the growth of internet radio, you still have the option to do traditional radio advertising or similar ads on music apps like Spotify. But audio marketing is not only limited to music apps and radios, it can also be in podcasts and smart home assistants like Amazon Alexa or Google Home.
- Viral Marketing
Companies use viral videos you see online as an intelligent form of marketing. It will either be teaming up with the viral video’s owner or a famous social media influencer. Viral marketing aims to create something share-worthy by making it funny, on-trend, and interesting enough for all ages.
These are some of the standard digital marketing techniques you can use to promote your company, products, or services.
Now that we went through the different types of digital marketing were you convinced to promote your business through these types of marketing? If yes, then go ahead and hire a company that can genuinely help you improve your business.
Call Technodream Web Design today. We can assure you that we only make recommendations that we can deliver and can benefit our customers. For more information, feel free to browse the pages of our website.